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Pharma Domain


Proficiency Program on Pharma Product Management /Operations


The pharmaceutical industry currently faces marked challenges in its long-standing business model. Product lifecycle management (PLM) is being used to maximize the revenue-generating potential of pharmaceuticals, especially in their maturity. Pharmaceutical Product Lifecycle Management 2010-2020 - the PLM strategies are examined that pharmaceutical companies are using .which ranges from reformulations, new combinations of drugs and expanded indication ranges, to the use of alliances, licensing, mergers and acquisitions. The interface between R&D, marketing & sales, product & brand management, pricing, distribution, retailing and promotional issues within the pharmaceutical industry are the important target for the pharma industry. Relationship of product management with other functions like sales and marketing, pre-marketing awareness launch planning, budget setting and allocation of resources for promotions are main highlights of the course The course will also focus on the marketing research process and steps involved in a marketing research study. While the primary emphasis will be on the Indian pharmaceutical industry, attention will also be paid to the Global Pharma Industry.

Aim and Objectives

A pharmaceutical product manager often coordinates and oversees all aspects of medical products, from research funding to product advertising. You need training and experience in both management and the sciences in order to work in this position.

Product management encompasses activities such as planning, forecasting, advertising, training, motivating, communicating, scheduling, coordinating, organizing, budgeting and positioning. This programme puts your responsibilities into perspective and gives you the tools and techniques you need to control to entire product management process in pharmaceutical industry. The basic objective of this seminar is to improve knowledge and skills of product managers, so that they will achieve beneficial marketing and sales goals effectively. In addition, product management relating to pharmaceutical products requires specific skills like developing excellent relations with the field force and other related departments. This course will also be helpful in the area of creating a more effective pharmaceutical marketing team..

The course has been framed with the following objectives

  • To define principles of the product management system.
  • To complete overview of the role of product management in the pharmaceutical industry.
  • To increase creativity and efficiency of product managers.
  • To focus on strategic planning and profit responsibilities.
  • To make the product manager familiar with the basic marketing concepts.

Course- Curriculum:

  • Introduction to Pharmaceutics
  • Pharma Product Management
  • Pharmaceutical Marketing, logistics and Management
  • Human Resource Management
  • Business Research Methodology

Eligibility : Candidates with MBBS / B.D.S / B.A.M.S / B.H.M.S /B. Pharmacy / BVSC/ B.Sc. (Nursing)/ M.Pharma are eligible for the Diploma programme in Pharmacovigilance. Educational qualification and experience in the field of medical sciences, life sciences, data management, & clinical research.

Program Fee :BII Program Participation Fee for this program is Rs 8,000 for participants based in India (USD 500 for overseas participants ). Payment is to be made through Demand Draft / At Par Cheque in favor of Bioinformatics Institute of India.

Examination Fees

Every student has to pay Rs.500/- per module as examination fees. Examination fee for overseas participants is USD 30 Per Module. 
Download the Examination Form

Duration of course : 6 months

Career Prospects :

'Pharma Product Management'--An action-packed world that is full of strategies, full of tactics, a world of intelligence, investigations, insights and much more. Product management, as a career option, is very actively sought after by pharmacy graduates today. A field that was not very well known to the average pharmacy graduate of yesteryears who primarily pursued jobs in either production, quality control (QC) or R&D, this field now holds great appeal too many youngsters. The tremendous growth in the pharmaceutical industry has created an increasing demand for trained professionals and the industry is reckoned as a fast growing sector of the Indian economy. There are many career opportunities with pharma and allied industries for qualified professionals; the industry has opportunities that are range from sales executives to high-end specialists in the Research & Development.
The opportunities can also find the in areas like Sales & Marketing Management, Market Research, Drug Distribution Management, Brand/Product Management, Business Development, Medical Publication/Journalism and other plenty of opportunities.

The person can rise to the posts of:

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