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Program Introduction
The biotechnology and pharmaceuticals industries have experienced rapid advances in science leading to the increasingly complex alliances between research and development, intense global competition, mega-mergers, and new regulations and shifts in policies. Any pharmaceutical company to progress and run successfully has to lead the company through this complex environment and need to understand the profound strategic implications of these changes i.e. to visualize them across the key functions of the business: discovery, marketing, finance, and business development.
To cope up with the changing scenario pharma industry requires the professionals trained in the particular field like pharma marketing. With the aim of training the pharma professionals BII has introduced a program entitled as Industry Program in Pharmaceutical Marketing.Pharmaceutical Marketing is a industry specific course designed for pharmaceutical professionals keeping in view the skill set of the target audience and aimed developing the required technical expertise to hatrness the enormous employment opportunities thrown open in this.
Course Aims and Objectives:
The objectives of the Pharmaceutical Marketing course are as mentioned below:
To provide a specialized, high quality education as preparation for professional positions in pharmaceutical business, marketing and industry.
To develop entrepreneurship skills to run a unit of operation or production and to develop entrepreneurship abilities for small scale drug sales and marketing.
To develop entrepreneurship skills to run a unit of operation or production and to develop entrepreneurship abilities for small scale drug sales and marketing..
To gain and apply knowledge of scientific aspects in drug sales and marketing..
To impart systematic knowledge of basic and applied of pharmaceuticals marketing...
Course-Curriculum :
Benefits of the course :
As competition for professional advancement intensifies, understanding the latest techniques in management, innovative marketing strategies and effective methods for corporate growth are a necessity. In an ever-changing business environment, Industry Program in Pharmaceutical Marketing equips the participant with the knowledge needed to stay ahead of the competition.
Industry Program in Pharmaceutical Marketing is industry-specific program that prepares Pharmaceutical Executives with the knowledge and skills required to lead the industry in the 21st century.
Career Opportunities :
Pharma marketing is a multi star profession says Dr. Anand Shedge. Liberalization is the new name to the old Darwin's principle 'Survival of the Fittest' and Globalization of Management is the Fact of Life. The liberalization process started in 1991 in India has integrated Indian economy with the world economy and protection in the form of sheltered markets; subsidies licenses, quotas and restriction for import are being gradually removed. Globalization of Business is witnessing a major revolution in the Pharma Industry.
Globalization and the development of the information superhighway have brought the countries of the world closer. From a business perspective, the world is but one marketplace. The situation could not be more appropriate for the Indian pharmaceutical industry. India's pharmaceutical market is one of the major economic sectors in India, with a current need of funds, infrastructure, R & D, management, and human resources for the development of the pharmaceutical sector. Emphatic competition, new product launches, brand extensions, drug quality, clinical trials, growing marketplace with reduced brand loyalty, stringent regulatory issues & price control and rapid changes in technology are just a few of the challenges that offer opportunities with pharma industry. All these need professionally qualified, competent and efficient managerial and entrepreneurial talent that pharma marketing with the following opportunities
Sales Manager.
Sales & Marketing Manager.
Market Researcher & Drug Developer .
Drug Distribution Manager & Drug Cost Accounts.
BII Blog is available on
website. The link is http://www.biinoida.blogspot.com. All program participants are provided access to BII Blog.Eligibility.
The eligibilty for the training program is graduation in any discipline.Highly interested participants in final year can also apply.
Program Fee
BII Program Participation Fee for this program is Rs 15,500/ (for participants based in India / USD 1000 ( for overseas participants ). Payment is to be made through Demand Draft / Telegraphic Transfer in favor of Bioinformatics Institute of India.
Examination Fees
Every student has to pay Rs.300/- per module as examination fees . Examination fee for overseas participants is USD 30 Per Module
Program Duration
The program duration is 12 months .
| Company Name |
Company Name |
| Panacea Biotech Ltd |
Elder Pharma Ltd |
| Glaxosmithkline |
Lupin Ltd. |
| A.I.I.M.S. |
Bio-Rad Laboratories (I) Pvt. Ltd. |
| Ranbaxy Lab Ltd. |
Aurobindo Pharma Ltd. |
| Cadila Pharmaceuticals Ltd. |
Pfizer Ltd |
| GSK India |
Shasun Chemicals&Drugs Ltd. |
| L&T Information Tech. Ltd. |
Polaris Software Lab Ltd. |
| Wipro Technologies |
Infosys Technologies Ltd. |
| ANR Right Gen Technology |
Deptt. Of Plant Molecular Biology Univ. Of Delhi |
| Merck India |
Charak Pharmaceuticals |
| CRRI |
UTI Bank Ltd. |
| GVM College of Pharmacy |
Harihar Fertilizers |
| Rexin pharmaceutical |
Uttaranchal Institute of Technology |
| Crompton Greaves Ltd. |
Sesa Goa Ltd. |
| DAV College |
BBMB Hospital Chandigarh |
| UV Vitamins |
Dr. Reddy's Lab |
| Stride Arcolab Ltd |
MSPL Ltd. |
| Vaidik Remedies, Nagpur |
Cosme Pharma |
| Reliance Life Sciences |
Clonegen Biotech |
| Baxter India Pvt Ltd |
Sun Pharma |
| Innovex |
Jubliant Organosys |
| Trabsegene Biotech Ltd |
Cipla Ltd. |
-----------To download Application Form Click Here -----------
For further details and enquiries
Program Co-ordinator
Industry Program in Pharma Quality Assurance and Quality Control
Bioinformatics Institute of India
C-56 A/28, Sector - 62
Noida - 201301, UP(INDIA)
Tel : 0120 - 4320801/02
Mob : 09810535368
E-mail : info@bii.in
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